VAULT
Vault is a complete rebrand of the popular dollar store, Five-Below. Vault is a high growth discount value retailer offering products of high quality, in style, and on trend that are loved by tweens, teens, and beyond. The vast majority of our products sold in stores across the nation are priced $1-$5 with only a small section priced up to $10. The rebrand includes a new name, logo, color scheme, and values for the company.
THE FINAL CRITIQUE
The South Carolina School for the Arts, located on Anderson University's campus, hosted an event for graduating seniors. The showcase will contain all Graphic Design, Art Education, and Painting & Drawing majors. Brook Boone and Bethany Aiken decided the best way to promote the senior showcase would be through an integrated marketing campaign titled The Final Critique. The campaign would involve a website, social media, and posters posted around campus. Every project begins with an idea, sketch, and black and white concept before developing into the colorful finished product (shown in detail through the Instagram posts). Other promotional materials would be for giveaways and prizes at the showcase event.
TECHNICKAL GARAGE
Technickal Garage is a start-up car and truck repair company created and owned by my client. His brand package included two logos, colors, and type.
RALPH LAUREN PINK PONY
An integrated marketing campaign was used to showcase Ralph Lauren's Pink Pony Collection. The collection is one of Ralph Lauren's more affordable clothes lines, therefore appealing to an audience ranging from 20 to 25 in age. These young adults are also more likely to purchase this product knowing 25% of the proceeds goes towards cancer research.
PENGUIN VOYAGER PROJECT
BookAid is a non-profit organization partnering with Penguin Publishers. Together the companies will provide a Voyager Library to six countries struggling with the overflow of refugees. Each Library is a completely furnished repurposed storage container targeting children as the primary audience. The newly designed Black Stallion book series is just one example of what will be showcased in each Library. The four books presented are a teaser package in a complete twenty book series. Each Voyager Library filled with books will bring children an escape into a story finding new hope for a brighter future.
DENALI
DENALI Organic Energy Bars, is a stand-alone subscription service brand and product. The target audience of the energy bars are geared toward 12-16 year olds who enjoy hiking, backpacking, camping, and all things outdoors. The energy bars contain all-natural organic ingredients and utilize 100% biodegradable packaging. Parents are encouraged to buy a subscription box because DENALI not only offers multiple flavors available, but contains key everyday nutrients growing children need.
PINPOINT
Driving to school or work can be stressful not knowing if there will be an open parking spot upon arrival. Introducing Pinpoint, parking just got easier. Pinpoint is a mobile app that will register which parking spots within certain parking lots are available. Businesses & Colleges would invest in Pinpoint's sensor pad that is placed underneath the top layer of asphalt when paving a parking lot. The sensor pad runs on solar power from heat the asphalt absorbs. The pad detects a car or object by weight and sends information to the server, and then transferring to the app live time. The app showcases a satellite view of parking lots and spaces with green dots being available for parking. The user would be able to select their destination, see how many and the location of open parking spots, as well as receive navigation instructions. The website provides more information on how the app, product, and installment would work. Businesses and contractors would also be able to request a quote for installment through our website. In marketing Pinpoint, the campaign showcases testimonials with customers sharing their horror stories and how Pinpoint is here to help. Brand recognition is provided through tangible touchpoint such as decal stickers and keychains.
