Objective: Create a brand for Sarah Boone’s Bakery Business, A S’Boone Full of Sugar.
Solution: The client knew she wanted the “S” called out for the logo because it is a large symbol in the name of the business and the meaning behind it. I decided to place a spoon within the negative space around the “S” to create depth and emphasize the food side of the business. I created several wordmarks and logo options for the specific needs of the business, rounding out with business cards.